To quote comic genius Jerry Seinfield, “Who are the ad wizards that came up with this one?” Coca-Cola and “essence” of coffee?!?! I like Coke well enough (despite it being the sweet nectar of an evil corporate devil), and I like coffee. I’ve even tasted and liked coffee-flavored sodas while I was abroad (but not while I was a dude). But after one taste, I knew this drink–which thankfully was freely given to me this afternoon while I was strolling about, taking a break from my terrible 20-page term paper on terror–was not for me. The flavor of Coke: okay. The flavor of coffee: okay. The flavor of Coke + coffee: fine. But the flavor of aspartame knocks all the other flavors in the head and steals their money. Who cares or even knows if aspartame is safe; my problem with it is that it tastes like shit. And is it necessary to add it in with high fructose corn syrup? Do you need sweetener and sweetener substitute? Don’t believe the hype. If you want Coke + essence of anything, you should mix it yourself. Skajlab out.